Adam Button is the managing editor at ForexLive and stays abreast of developments that impact the currency market. His insights are trusted by thousands of traders and investors worldwide. His main areas of focus include global markets, central banks, currency trading and economic data – and particularly pitches that include strong research with data citations.
Inverted pyramid structure
Since decades, traditional mass media news writing has relied on an inverted pyramid structure as its cornerstone. This tried-and-tested way of organizing facts in ascending order of importance is known as the lead paragraph format; here essential details appear first such as who, what, when, where and why of a story while non-essential details appear in successive paragraphs known as body and tail sections.
The inverted pyramid structure is ideal for web content. It enables readers to quickly gain access to key details while reducing interaction costs, and allows readers to form mental models of subject matters quickly while comprehending a story better.
Attention-deficient readers benefit most from this style of writing, while it makes complex subjects such as politics or sports easier for readers to follow. This form is best used for news articles or blog posts; however, narrative essays with personal insights or personal narratives require other approaches.
Lead
Adan button news is the Managing Editor of ForexLive, an insight-focused website providing insight into the retail FX market. Adam recognizes that news is of vital importance to traders, and those who get it first have an edge over their competition. With this mindset guiding his career choices – holding key security roles at Sitecore and the UK Ministry of Defence Application Services Team as well as graduating Ryerson University are some examples of where his skills lie.